Sahara India Pariwar today announced opening up of ‘Q shop’ in major cities across the country to provide adulteration-free consumer merchandise including processed food and beverages to buyers.
Through advertisement in newspapers, the group said it would set up 305 warehouses in 285 cities in a phased manner.
Sahara India on Monday announced its entry into the multi-crore-retail business with the launch of several products under brand “Sahara Q Shop” with an initial investment of Rs. 3,000 crore.
“We have been making elaborate plans for this venture for the last two years,” said
Subrata Roy, managing worker and chairman of Sahara India Parivar.
Roy said the investment have come through internal accruals. “Sahara Q Shop” will have products under 73 categories that will range from staple and processed food, personal care, home care and lifestyle products to general merchandise.
Sahara said it will rely on its own network of workers and outlets for sales and products will not be available in other stores.
The first-phase of launch will cover 60 towns and cities in Uttar Pradesh, Uttrakhand, Rajasthan, Bihar and Jharkhand. It plans to launch retail outlets in 998 towns and cities by March 2013.
The range of consumer merchandise that would be made available in the ‘Q shop’ ( Quality shop) includes staples, processed food, beverages, packed drinking water, personal care, home care, general merchandise and handicraft products, it said in the advertisement.
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The first phase of the launch would take place from August 15, this year, when establishments would come up in cities like Gorakhpur, Lucknow, Kanpur, Varansi, Patna, Muzzaffarpur, Ranchi, Jaipur and Jodhpur, it added.
The group claimed that its products would reach consumers only after quality check by a vast team of scientists and laboratory inspection.